Facebook’s 4!

When marketing your business online use Facebook’s 4 methods: 

facbook like 300x133 Facebooks 4!

Photo courtesy of insidefacebook.com

  • Web Ads
  • Social Ads
  • Post Ads
  • Sponsored Ads

The “4″ Defined:

Web Ads – Require users to engage with media outside of Facebook- i.e. a web site
Social Ads – Encourage an audience to engage with a companies Facebook media- i.e. promoted events, apps, or fan pages
Post Ads – Include content that has been derived from Facebook media- i.e. a post which turns into an ad
Sponsored Ads- Derive from engagement that users have with the company – i.e. likes, shares, and check-ins

FUN FACTS!

  • Typically the ROI for Web Ads and Social Ads are easier to measure since they send the users to Facebook pages or websites.
  • Sponsored and Post Ads receive about double the CTR (Click-Through Rate) of Social Ads and Web Ads.

Now, how to get started? Begin with a plan, implement different combinations of each method, test, re-test and analyze your results!

Posted by on August 23rd, 2012

Domain Name Scams

If you own a domain or website, chances are you’ve received unsolicited “special offers” related to it.  Much of this junk mail is not just unnecessary and unwanted, but also illegitimate.  There are a number of scams associated with domains that are sent out to domain registrants regularly.  Some of the more common ones are as follows:

Domain in China –

In this scam, the holder of a domain (often listed  in public records as such) is contacted by someone who claims to work at a domain registration company in China.  They say that they have received a request from another company to register a domain either with your brand name in it or very similar to a brand name you already use.  They go on to tell you that having other people using your brand could cause confusion or damage your reputation and offer to sell you the domain, instead of that other company.  They do this, of course, out of the goodness of their hearts.  Unfortunately, this is a scam.   There is probably no other company looking to register your brand as a domain in China.  The people sending you the email just want you to pay them to register an unnecessary domain.

Registration Expiry –

Often, domain holders receive an email like this.  It appears to be a bill or invoice, notifying the recipient that the registration for their domain is about to expire.  However, if you read further, you will usually see that the “registration” is actually for SE submission or Search engine submission.  They warn that if you don’t register/renew, some search engines won’t list your website.  You do not need to pay a fee to have your site submitted to search engines.  Usually, a search engine will find your site on its own.  If you make a large update and would like to have your site reviewed by the search engine, or you have a brand new site, you can hurry this process by submitting your site to the major search engines for free, via their provided tools.  At Faster Solutions, our marketing department takes care of this for any clients with a marketing package.  Other give aways that this type of email is a scam  include disreputable “From” addresses.  I often see this scam with a cost of $75, and with text in the fine print indicating that you are not obligated to pay for this order unless you complete your payment. Often, the expiration date does not match the actual expiration date of your domain, which you can look up easily at on a number of sites. http://www.networksolutions.com/whois/index.jsp

Domain Transfer –

This one looks quite a lot like a bill for a domain renewal, as well.  It may be via email or snail mail.  The expiration date may or may not be accurate.  However, careful reading may reveal that this is a “transfer,” not just a renewal.  The company sending it wants you to pay them for your domain, instead of your current registrar.  By transferring, you may incur different fees, make it much more difficult to manage your domain and domain records, and may lose benefits that you have with your current registrar.  Warning signs here include senders that don’t sound familiar or amounts that seem different than usual.  Always check to confirm that you actually have domains with the sending company before paying.  Again, you can look up who the registrar is for your domain at a number of free websites.  If the letter is from anyone else, don’t pay it.  You can contact your registrar or website provider to confirm if you are unsure.  One company well-known for trying this scam is the Domain Registry of America, also known as:

domain registry of america scam 253x300 Domain Name Scams

Photo courtesy of katsbits.com

  • DRoA
  • Domain Registry of Canada
  • Domain Renewal Group
  • Domain Registry of Europe
  • Namejuice.com
  • Domain Registry of Australia
  • Internet Registry of Canada
  • Liberty Names of America
  • Yellow Business
  • Internet Corporation Listing Service
  • Brandon Gray Internet Services

The main things to remember when receiving domain-related letters and email are these:

  • If it isn’t directly from your registrar, don’t pay.
  • Read carefully, as the scammers may have chosen a name or domain very similar to, but slightly different from, your actual domain or resgistrar.
  • If you aren’t sure who your registrar is, check.
  • Don’t respond to these emails, or you are just confirming that it is a valid email and will receive more spam.
  • If you do want to switch to a different registrar, do some research and go to them through their website, rather than responding to an unsolicited email.
  • Be wary of any domain or website offers you didn’t solicit, not just registration offers.  Do research on the offering company, including third-party reviews.
  • If an offer seems too nice to be true, it probably is.

 

Posted by on July 19th, 2012

Faster Solutions is Hiring!

Job Description:     Web Marketing Coordinator

Faster Solutions is seeking a highly motivated, passionate individual, looking to grow in the field of online marketing. You will join our Online Marketing Department as a Marketing Strategist. Growth within and to other company departments is also possible.

Responsibilities:

  • Consult with clients to determine goals and implement an SEO & CPC strategy based on analysis.
  • Manage client analytics reports according to the client’s goals and KPI.
  • Manage client SEO programs and record results.
  • Promote new SEO/SEM strategies, Internet marketing and advertising technologies to clients.
  • Work with the analytics and research to track results and trends.
  • Perform SEO & Marketing Campaign services for clients
  • Perform Social Media and all online marketing efforts for clients.
  • Evaluate & create monthly marketing reports
  • Maintain ongoing customer relations with clients as their account manager.
  • Schedule and participate in meetings with clients to review marketing strategy regularly.
  • Execute new marketing client procedures.
  • Activate and execute email sends.
  • Assisting Customer Service.
  • Assist Mkt./Sales Director/Owners with miscellaneous duties
  • Execute for Mkt./Sales Director/Owners all projects/tasks related to Faster Solutions marketing.
  • Complete Expo/Tradeshow booth organization and preparation.
  • Other

Required Skills:

  • 2+ years of demonstrated experience in SEO/SEM/CPC.
  • Experience working directly with clients, presentations and negotiation and pricing conversations.
  • Content and link building experience.
  • Interested in numbers & conversion rates/ROI analysis.
  • Comfortable talking on the phone and in a tradeshow environment.
  • Knowledge of HTML, XHTML, CSS, and Rich Media Formats.
  • Knowledge in Google Analytics and Google AdWords recommended.
  • Knowledge in Facebook Insights and Ads, Twitter, and YouTube is a plus.
  • Community networking is a plus.
  • Familiarity with SMO preferred.

To apply, please email employment@fastersolutions.com with the following:

  • Your writing samples
  • Your resume
  • A cover letter, which includes the following:
  • Please provide an example of a time when you felt passionate about your work. (either school or professional career)
  • What was it about this experience that made you so passionate?
  • How have you helped other companies with your online marketing skills?

Posted by on July 9th, 2012

How a Payment Gateway Works

Online stores are everywhere.  You can get all sorts of things online; anything from clothes and groceries to ridiculously rare items.  All these stores have one thing in common: they all process your credit card payment somehow.  Now, there are many ways the merchant can receive this information ranging from encrypted emails, to simply just storing it in a database for later processing. However, the most common approach is to integrate a Payment Gateway into the online shopping cart.  There are many payment gateways out there but the two most common are PayPal and Authorize.Net.

Payment Gateways work like middlemen between your site and a payment processor.  It’s a really simple interaction but here are the typical steps your credit card details travel from your online checkout the merchant’s bank account.

  1. You submit your credit card payment through a merchant’s website.
  2. The payment gateway manages the routing of payment information on the behalf of the merchant through several entities, as outlined in the next steps.
  3. The payment gateway passes the information through a secure connection to the payment processor.
  4. The merchant bank’s payment processor then submits the transaction to the credit card network (Visa, MasterCard, American Express, etc.).
  5. The credit card network routes that information to the bank that issued the credit card to you, the customer. This bank is commonly known as the issuing bank.
  6. The issuing bank approves or declines the transaction and passes the result back to the credit card network.
  7. The credit card network relays that results back to the merchant bank’s payment processor.
  8. The payment processor then relays the information back to the payment gateway.
  9. The payment gateway stores the results of the transaction and sends them to the website for the merchant to see.
  10. The merchant then delivers your goods.
  11. Finally, the issuing bank sends the appropriate funds for the transaction to the credit card network, which passes the funds to the merchant’s bank.  The bank then deposits the funds in the merchant’s bank account and settles the transaction.  The funds are typically deposited within two to four business days.

Posted by on July 5th, 2012

Share This! Getting the Most Out of Content Marketing

HiRes 300x233 Share This! Getting the Most Out of Content Marketing

The rise in social media has created the demand to share content. We share everything and everyone seems to be starving for more information. But all published content isn’t automatically good content. Quality content is key and search engines are taking note. Search engines are striving to provide personalized and relevant results to weed through the sea of thin, irrelevant content. We are encouraged to present content that will not only be consumed, but be interactive. Blogs and other social media tools give users the necessary means to share your content with their networks of friends, family, and colleagues.

Content marketing can include anything from posting an article to social media comments to writing case studies. Create interactive storytelling opportunities that you facilitate, or write a blog with news, tips, or slideshows. A top strategy is to create a resource and position yourself as the “go to” expert in your field. Give your customer an integrated and effective customer experience with traditional and social channels working together.

Creating exceptional and unique content that stands out is rewarded by both users and search engines. Major search engines like Google are strongly focusing on technologies that facilitate content sharing. Thin and unoriginal content wrapped in boilerplate design is seen for what it is ‐ ineffective. In 2011, Google penalized websites taking this approach and we see this growing in importance in the world of SEO. In the movement towards personalized results, original and meaningful content will win.

SEO is a top goal for many companies and social tools are the way to distribute that content to reach top search engine results. Content marketing mashed into social media distribution channels are now part of your SEO strategy. Companies originating and curating content are generating attention in the social world and search engines are giving this signal more weight in their search algorithms.

In addition to improved search rankings, content marketing is paying big dividends in other ways. Companies are realizing benefits through brand awareness, customer acquisition, lead generation, and customer retention. You should measure content initiatives by using web traffic as a success metric. Your website analytics are a great source of valuable information and tracking key performance indicators such as active users, returning users, and your social reach are at the top. Monitoring your KPI can provide you with the insight you need to take the next step.

Specializing in content marketing will continue along with the focused effort for implementation. This year, the rest of the story will be told as new practices emerge.

Brandon’s article was also featured in the well-known Duluth business magazine, the Duluthian


Posted by on June 11th, 2012

Thinking about a redesign, consider a responsive web site!

So what is responsive web design anyway? Check out this example and scale your browser window to see how this website adapts or check it out on your smartphone! It’s a way for your website to adapt to multiple devices and browsers while maintaining usability. Perfect, sounds great…but what’s the catch? Cost and simplicity are key aspects to getting your new website to be flexible.

Responsive web design costs more as it takes more time to implement, test and validate for the variety of browsers. The best way to think about responsive design is to only consider what the essentials are to your business, and what your target audience needs are. Removing unnecessary features can greatly enhance the experience for all users of your website. Prioritize the top 3-5 items you would want users to do on your website and carefully plan out your content.

Responsive web design takes planning, media queries, flexible images, a flexible grid layout and a simple design.

Need more information? Read more about responsive web design as written by Ethan Marcotte who coined the term.

Posted by on June 6th, 2012

We’re hiring!

Job Title: Technical Administrator

Faster Solutions is looking for a creative, energetic and talented Technical Administrator to join our team. This position will work with other designers and programmers in a collaborative, fast-paced environment. Faster Solutions Technical Administrator provides technical support for our client email, server requests,  and performs web site maintenance  and proofing.

Description:

  • Experience with web site building & maintenance using HTML, CSS, & Java Script required.
  • Adobe Dreamweaver, Photoshop, Illustrator, Flash, HTML, XHTML, and CSS knowledge required.
  • Knowledge of Windows and Linux servers required.
  • Knowledge of PHP, ASP.NET and XML required.
  • 4 year degree in Graphic Design, CIS, Web Development, etc. field preferred.
  • 2 years real world experience preferred.
  • Must be a great communicator and handle multi-tasking, scheduling, & meeting deadlines.

Required Skills:

Knowledge in CSS, XHTML, HTML, ASP.NET, PHP, Linux & Windows server environments.

Job Location:

Faster Solutions Inc. 10 E. Superior St. Suite 200 Duluth, MN 55802
How to Apply:

Email: employment@fastersolutions.com

Website: http://www.fastersolutions.com

Work Type:

Weekdays – Full-Time

Posted by on May 1st, 2012

Faster Solutions is Hiring!

Job Title: Web Designer/Developer

Faster Solutions is looking for a creative, energetic and talented Web Developer to join our team. This position will work with other designers and programmers in a collaborative, fast-paced environment.

Description:
•Experience with web site building & designing using HTML, CSS, & Java Script required, maintain existing web sites, and Design HTML email sends.
•Work with and integrate the latest technologies in interactive media – blogs, forums, video, social media, CMS, etc.
•Adobe Dreamweaver, Photoshop, Illustrator, Flash, HTML, XHTML, and CSS knowledge required.
•Knowledge of Windows and Linux servers helpful & desired
•Knowledge of PHP, ASP.NET and XML helpful.
•4 year degree in Graphic Design, CIS, Web Development, etc. field preferred.
•2 years real world experience preferred.
•Web Developer Certification preferred.
•Must be a great communicator and handle multi-tasking, scheduling, & meeting deadlines.

Required Skills:
Knowledge in CSS, Dreamweaver, Photoshop, Flash, XTML, HTML, and Java Script required. Excellent communication and prioritization skills necessary.

Job Location:
Faster Solutions Inc
10 E. Superior St.
Suite 200
Duluth, MN 55802

How to Apply:
Email: employment@fastersolutions.com
Website: http://www.fastersolutions.com

Work Type:
Weekdays – Full-Time

Posted by on May 1st, 2012

Using Facebook’s new Timeline for your Business Pages

FB Logo1 300x113 Using Facebook’s new Timeline for your Business PagesFacebook has made some significant changes since their inception all the way back in 2004. As of March 30th, all Facebook pages were switched to the new Timeline layout. This is probably one of the more significant changes to date.  It is important to learn about these updates and how to leverage them to your company’s advantage.

Where did everything go?

The look and feel of Facebook has had a complete overhaul, luckily the features that you used previously are all still there, and many of them have been enhanced.

The most commonly used feature that has been officially removed is the ability to host a landing page as your welcome page. These landing pages gave the owner the ability to insert links, HTML code, pictures, or other features and have them displayed prominently to the user upon initially accessing a business page. Because of the way the new Timeline works, these landing pages are no longer necessary as other features compensate for the loss. (These custom landing pages are still there, they are just located under your Apps tab, which you can customize to show a button linking to your landing page.)

Cover Photo & Profile Photo

Cover photos are the large images that span the top of your Facebook page. Because of their prominence on the page these photos should present a high quality visual representation of your company or branding. Who you are, what you do, who you work with, these are all things to consider when adding a cover photo. The timeline photo is 850 x 310 px for those custom designing their own. Facebook also makes it easy to crop or move the photo if you were to upload a larger file size.

There are some Facebook mandated limitations to cover photo, for more information on what you can’t do click here.

Profile Photos are the small square at the top of the page which overlaps your cover photo and displays as your avatar when any posts are made. A company logo or another small eye-catching image that is closely associated to your brand should be used here.  This image looks best if it has been saved as 125 x 125 px. (Be aware that if you’ve previously had a horizontal image uploaded, it may have been squished to fit into the 125 x 125 px constraint.

Milestones

Milestones allow you to highlight events in the history of your company. You can add company milestones such as big events, old photos of company personnel, products, outdated branding, etc. This builds interest on your page, and helps visitors to feel connected with your business.

Pin Posts

Before the Timeline change went into effect, all posts placed on your Facebook page were organized from top to bottom in sequential order. With the new changes, you now have the ability to pin important articles for up to a week at the top of your page. Maybe you have an upcoming event, or have a current sale or special you want your customers to know about. Make sure you are pinning these types of posts to the top of your page to gain the most reach to your fans.

Admin Panel

The Admin panel is a fantastic addition and gives you a much better representation of how you are engaging your audience through your posts. The main features include:

  • Notifications: This area displays all the activity on your page, allowing you to respond or take action quickly.
  • New Likes: Displays the most recent fans to have liked your page.
  • Insights: This area gives you a graphical representation of your pages reach to fans. This will help you determine what type of posts and activity are drawing users to your pages.
  • Messages: Companies can’t directly message their fans; however, fans can now send messages to a company’s page. This will present a new communication path for your customers previously not available. Messages are a great way to receive direct feedback, answer questions, and convert and save customers. Make sure you are responding to these quickly as customer interaction will attract more loyalty than advertising ever could.

Star Posts

A star is now available in the top right hand corner of all posts to your page. Clicking this star will span the post across the entire width of the page, which is great if you’re posting large photos or have a large article to display.

Conclusion

It is important to embrace the changes of Timeline. This lets your business tell a story in a visually-rich and artistic fashion. This new tool has amazing potential to be a great advertising avenue. Our staff at Faster Solutions is well trained in Facebook advertising and marketing, and all other social media sources. Give us a call today to speak with one of our marketing and social media specialists!

Posted by on April 13th, 2012

Think Less to make your site the best! – Advantages of Minimal Web Design

iStock 000016664246XSmall Think Less to make your site the best! – Advantages of Minimal Web Design

With minimal web design the focus is to give more emphasis to the vital content of a web page. This approach removes unnecessary complexities from your design, letting the information you want to convey shine through to your customers or viewer base.

The average user spends a very small amount of time on any given web page. A common misconception of new website owners is that these users will be coming to their websites and spending time looking through all the pages and content. Unfortunately, instant gratification is becoming more and more of a requirement in our society, and more often than not these users are spending only a few seconds on a page and moving on just to get the specific information they are looking for. This is a very short time in which to grasp their attention. If that user is not able to quickly pinpoint the important elements, something that is very common on over designed websites, they are very likely to go try somewhere else.

The more items (content, images, banners, or otherwise) a web page contains the less impact those elements are going to have to your users. The minimal design approach removes clutter from a page, which in turn can limit distractions that will divert your users away from the items you want them to see.

A big step in moving towards this minimal approach is finding the elements on your webpage that do not need to be there, rather than trying to focus on the ones that do. Making sure there is available whitespace between elements gives those important elements a chance to shine through and grab the users’ attention. Before adding that 5th picture of your store front to your contact us page, ask yourself if it is really going to be important for the user to see that 1 picture. And then ask yourself if reducing the already existing 4 images would make you lose any value in the information that needs to be presented to your user.

Content is king with the copy of a webpage, but it is not necessary to write 1500 words for something that can just as easily be said in 150. Look through your copy and see if there’s any way you can split the content into different pages instead, or remove dialog that is being repeated throughout. Your users will thank you when they need to find out your billing address and they only have 5 minutes before they head out the door to work!

Above all else make sure whatever content you put on a webpage is of the highest quality: images, banners, copy, videos, ect. A crisp, clean, HD quality banner is going to almost always catch a user’s eye before a low quality, pixelated banner will. Copy is no exception. Misspellings, bad grammar, and run-on sentences are almost always going to divert a user’s attention away from what you want them to read in the first place.

Our Designers and Developers at Faster Solutions are trained to make the best of your website using these design techniques. Contact our offices today to speak with a Customer Service representative about a minimalistic design for your new website. Or if you already have a website, we would love to review it with you to see where we can reduce and/or restructure your already existing content. Remember… A little bit goes a LONG way!

Posted by on February 8th, 2012