Facebook has made some significant changes since their inception all the way back in 2004. As of March 30th, all Facebook pages were switched to the new Timeline layout. This is probably one of the more significant changes to date. It is important to learn about these updates and how to leverage them to your company’s advantage.
Where did everything go?
The look and feel of Facebook has had a complete overhaul, luckily the features that you used previously are all still there, and many of them have been enhanced.
The most commonly used feature that has been officially removed is the ability to host a landing page as your welcome page. These landing pages gave the owner the ability to insert links, HTML code, pictures, or other features and have them displayed prominently to the user upon initially accessing a business page. Because of the way the new Timeline works, these landing pages are no longer necessary as other features compensate for the loss. (These custom landing pages are still there, they are just located under your Apps tab, which you can customize to show a button linking to your landing page.)
Cover Photo & Profile Photo
Cover photos are the large images that span the top of your Facebook page. Because of their prominence on the page these photos should present a high quality visual representation of your company or branding. Who you are, what you do, who you work with, these are all things to consider when adding a cover photo. The timeline photo is 850 x 310 px for those custom designing their own. Facebook also makes it easy to crop or move the photo if you were to upload a larger file size.
There are some Facebook mandated limitations to cover photo, for more information on what you can’t do click here.
Profile Photos are the small square at the top of the page which overlaps your cover photo and displays as your avatar when any posts are made. A company logo or another small eye-catching image that is closely associated to your brand should be used here. This image looks best if it has been saved as 125 x 125 px. (Be aware that if you’ve previously had a horizontal image uploaded, it may have been squished to fit into the 125 x 125 px constraint.
Milestones
Milestones allow you to highlight events in the history of your company. You can add company milestones such as big events, old photos of company personnel, products, outdated branding, etc. This builds interest on your page, and helps visitors to feel connected with your business.
Pin Posts
Before the Timeline change went into effect, all posts placed on your Facebook page were organized from top to bottom in sequential order. With the new changes, you now have the ability to pin important articles for up to a week at the top of your page. Maybe you have an upcoming event, or have a current sale or special you want your customers to know about. Make sure you are pinning these types of posts to the top of your page to gain the most reach to your fans.
Admin Panel
The Admin panel is a fantastic addition and gives you a much better representation of how you are engaging your audience through your posts. The main features include:
- Notifications: This area displays all the activity on your page, allowing you to respond or take action quickly.
- New Likes: Displays the most recent fans to have liked your page.
- Insights: This area gives you a graphical representation of your pages reach to fans. This will help you determine what type of posts and activity are drawing users to your pages.
- Messages: Companies can’t directly message their fans; however, fans can now send messages to a company’s page. This will present a new communication path for your customers previously not available. Messages are a great way to receive direct feedback, answer questions, and convert and save customers. Make sure you are responding to these quickly as customer interaction will attract more loyalty than advertising ever could.
Star Posts
A star is now available in the top right hand corner of all posts to your page. Clicking this star will span the post across the entire width of the page, which is great if you’re posting large photos or have a large article to display.
Conclusion
It is important to embrace the changes of Timeline. This lets your business tell a story in a visually-rich and artistic fashion. This new tool has amazing potential to be a great advertising avenue. Our staff at Faster Solutions is well trained in Facebook advertising and marketing, and all other social media sources. Give us a call today to speak with one of our marketing and social media specialists!
Posted by fsol on April 13th, 2012