E-MAIL MARKETING CAMPAIGNS
It's about relationships
A company's greatest asset is the
relationship it has with its customers. The heart of this relationship
is the communication established between company and customer.
Email is the perfect vehicle to build lifelong relationships.
Do the math
The cost savings of sending email over traditional
mail are tremendous. By saving on postal and printing costs,
using an email based delivery system allows you to send more
frequently, creating stronger relationships with your customers.
If you would like a price quote or more information on having
Faster Solutions send campaigns for your business or organization
please use our request information form,
send us an email
or call (218) 733-3936.
The key rules you must follow to send legal email marketing
messages are:
Include your full address within every
email message.
Subject lines must be descriptive in
nature about the content of the email. There are specific
civil penalties about the use of deceptive subject lines.
Subject lines such as "news for a friend" would
be considered misleading.
The from line should be from you or your
business and not a sales pitch or marketing message.
Use a reply address that will be active
for at least thirty days after sending your email.
The bill covers all commercial email
solicitations, both solicited and unsolicited.
A conspicuously displayed unsubscribe
link must be included within every email.
Any unsubscribe requests must be honored
within ten days.
In the case of unsolicited email, the
marketer must label the email as an advertisement. You may
use the letters ADV in the subject line but this particular
identification is not required.
It is now required that a valid physical
postal address of the sender be found within all emails. (in
emails under CANSPAM)
Related to sexually oriented email, a
message within the subject line or at the top of the email
must indicate the email's sexual nature.
The law also specifically bans the practice
of harvesting emails through an automated means. This would
mean it's now illegal to obtain email addresses is to by crawling
websites. This includes purchasing harvested email addresses
from someone else.
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